Blar i NOFIMA vitenarkiv på forfatter "Ares, Gaston"
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Assessment of global and individual reproducibility of projective mapping with consumers
VIDAL, LETICIA; CADENA, RAFAEL SILVA; CORREA, SILVANA; ÁBALOS, ROSA A.; GÓMEZ, BEATRIZ; GIMÉNEZ, ANA; Varela, Paula; Ares, Gaston (Peer reviewed; Journal article, 2014)The popularity of projective mapping with consumers for sensory characterization has markedly increased in the last 5 years. To have confidence in this methodology,it is necessary to ensure that a similar product profile ... -
Can consumer segmentation in projective mapping contribute to a better understanding of consumer perception?
Vidal, Leticia; Antúnes, Lucía; Giménez, Ana; Varela, Paula; Deliza, Rosires; Ares, Gaston (Peer reviewed; Journal article, 2016)In projective mapping tasks assessors create an overall representation of the similarities and differences among samples by relying on a process of synthesis for analyzing and processing sensory information. Individual ... -
Exploring the common and unique variability in TDS and TCATA data – A comparison using canonical correlation and orthogonalization.
Berget, Ingunn; Castura, John; Ares, Gaston; Næs, Tormod; Varela, Paula (Journal article; Peer reviewed, 2020)Temporal Dominance of Sensations (TDS) and Temporal Check-all-that-Apply (TCATA) from three different case studies are compared by means of canonical correlation analysis, orthogonalization and principal component analysis ...